Your Partner in Tourism
WORK(SHOP) WITH US
Pacific Coast Tourism works with businesses both large and small and provides guidance and support to tour and accommodation providers looking to shape or grow their business. We offer a range of key development workshops tailored to individuals, start-ups, existing businesses and industry groups.
TOURISM DEVELOPMENT WORKSHOPS
Brand Development
GUEST JOURNEY MAPPING
GUEST JOURNEY MAPPING
HALF DAY WORKSHOP
(New & Existing Businesses)
- Establishing Brand positioning
- Identification of key messaging
- Developing brand values
- Establishing consistency & Next steps
GUEST JOURNEY MAPPING
GUEST JOURNEY MAPPING
GUEST JOURNEY MAPPING
FULL DAY WORKSHOP
(Existing Businesses)
- FUNDAMENTALS
- UNPACKING THE GUEST EXPERIENCE
- IDENTIFYING PAIN POINTS
- FILLING THE GAPS
- PLANNING
- IMPLEMENTING & PROCESS
- TRAINING
PRODUCT DEVELOPMENT
TOURISM FOR A CONNECTED WORLD
TOURISM FOR A CONNECTED WORLD
FULL DAY WORKSHOP
(Individual & Group)
- Analysis of current products – What’s working, what’s not.
- Competitor analysis and opportunity identification
- The customer experience (Understanding the power of advocacy)
- Packaging and partnerships (Collaboration)
- Horizonal and Vertical product development
TOURISM FOR A CONNECTED WORLD
TOURISM FOR A CONNECTED WORLD
TOURISM FOR A CONNECTED WORLD
GROUP WORKSHOPS
- Millenial, Gen Z and Alpha Expectations
- Product and experience – trends for new and emerging generations
- Creating bookable product
- Inventory, Channel management and distribution
- Direct bookings, Online Travel Agents and Nett rate packaging
- Starting small, building a roadmap to success
- How to compete on value rather than price